Tag: cupcake

07/26

Social Media is a Mirror

Why does a relatively small fraction of your audience "like" you on Facebook? Because, as Shama Kabani reminds us, you're looking in the wrong mirror. Shama is a celebrated social media author, entrepreneur, and card-carrying member of the digerati (she is also a one-time interview subject on this blog). In a recent piece in Inc. she pointed out the one basic social media mistake that most businesses make: ┬áPeople don't use social media to connect with businesses--or even with each other. People use social media to showcase their own identities. Says Shama: Most companies still focus … [Read more...]

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