Tag: cross-platform

09/08

Radio’s Nu Marketing Voodoo

"Pray and spray" is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail and digital) using ingredients that are personalized to the individual on the other side of that marketing outreach? Not personalized by format or by neighborhood or PRIZM code, but personalized to you? Carolyn Gilbert, Mike O'Connor, and their new marketing company nuvoodoo have one answer. Watch this video and we'll walk you through what's wrong with conventional marketing for radio stations and what's new about this marketing voodoo: [iframe … [Read more...]

07/06

Your Program Director has the Wrong Job

Most radio program directors have little or no incentive to develop the station's digital assets and so these assets go undeveloped. Most will tell you their job is, frankly, to generate ratings and enable the revenue which flows directly from those ratings. ¬†And indeed it is, but is that a problem in a cross-platform media world? Is that a problem in a world where attention and consumers and advertisers and dollars are moving in all directions digital? Is that a problem in a world where any brand is "media" and a premium is placed on experiences that live in many venues and many forms … [Read more...]

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