Tag: crisis

07/09

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

Today, I'm sharing my kickoff presentation from hivio 2013, the Radio Ideas Festival. It's called: Solving Radio's Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both. This is a super-important presentation that shares some Arbitron statistics you probably have not seen - stats that folks in radio do not like to acknowledge. But to make plans you need to begin from facts, not from some … [Read more...]

10/19

Radio’s Crisis of “Why”

The best brands in any category generally exist for a reason - a good reason. A reason that matters - deeply - to the consumers, patrons, and fans of that brand. What's yours?  What's your "good reason"?  What's your "why"? Why does your station exist? Why should your audience care? Why do you come to work every day? Too many broadcasters have a "crisis of why," settling on uninspiring business goals that could characterize Dunder Mifflin as easily as any brand which deserves to aspire for more. If your "why" is to get ratings or to make budget or get a 4.0 share, that's a thin … [Read more...]

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