Tag: country radio seminar

03/05

Do Listeners want DJ Blogs on your Website?

From Radio-Info, reporting on research at the Country Radio Seminar: From a country station website, the most loyal (P1) listeners want attributes such as concert schedules for their favorite acts and the ability to listen online. What they don’t particularly want (as primary content) is DJ bios, photos and blogs. Why would anybody want a DJ bio? Yet most stations seem to have them on their websites.  And that's because stations tend to view websites as digital brochures rather than connection points for fans of the brand and its content. As for photos, doesn't it depend on what the … [Read more...]

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