Tag: council

04/02

One Radio Council’s Dumb Attempt to Reposition Pandora

Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well, don't take the strategy of one particular large market radio council, who sent this slide to the local advertising community: I have hidden the identity of the offending radio council so they're not embarrassed or enraged when I call this one of the dumbest things I've ever seen. It's one of the dumbest things I've ever seen. First, I understand the essential point is that we want you to spend your money on radio, not on Pandora. ┬áSo what's the … [Read more...]

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