Tag: cost per point

07/30

Goodbye Cost-Per-Point

This is an old video, but it's ironic how the message rings truer today than ever. It's not at all about "positioning your radio station." What Tribune CEO Randy Michaels is talking about here is creating radio worth listening to and worth buying. Creating radio that makes audiences sit up and listen and makes cash registers ring for our clients. So stuff this in your PPM pipe and smoke it. … [Read more...]

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