Tag: copywriter

08/13

Advice to a Radio Copywriter

A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I've had is never knowing how our campaigns do. We get the "great job", "I love it!" from clients and reps alike but we rarely hear how much interaction it garnered with the listening audience. Did it bring in more customers? Increase sales of the specific product? We never know and are adamantly dissueded by sales departments who don't want to open the door allowing clients to comment on how uneffective their campaign/buy was. Radio couponing" as we call it, whereby an advertiser says … [Read more...]

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