Tag: conversation

11/08

Is Radio “Relevant”?

I was struck by the following exchange about radio's relevance - or lack thereof - from Radio Ink: Entercom CEO David Field got the hair on his back up a little bit yesterday when speaking at a Wells Fargo Media Conference yesterday. When answering a question about whether radio was relevant anymore, Field said there's "a lack of respect for what radio is and has accomplished" out there. "More people listen to radio than ever before. When you aggregate all the other listening of audio, it's still less than 10%. Radio is still over 90%. Go compare that to TV. They never have to answer about … [Read more...]

11/07

Is Social Media for Conversation – or for Broadcasting?

"Social media is for conversations, not broadcasting."That's a common bromide among social media gurus.  But is it true?This matters to traditional broadcasters, because so much of what we do is built for broadcasting - it's built for "one-to-many."  Should we shoot for more conversation or more distribution?Hubspot's Dan Zarella took a closer look at this question:For blogs, "conversation" means "comments."  But Zarella found no significant correlation between the number of comments a blog post received and the amount of traffic that blog got.  Nor did he find a correlation … [Read more...]

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