Tag: convergence

03/07

Behold, The Car Dashboard Crisis!

Panic is in the streets following two events this week: First, a Mark Kassof study which revealed the unsurprising news that 83% of a sample of radio general managers and executives view Internet access in cars as “a threat” to “traditional radio,” (whatever that means). A threat? What about an opportunity, Mr. Broadcaster?! Your experiences can be delivered by digital means, too, after all. And if they’re worthy, magnetic digital experiences, there’s nothing but blue sky ahead. So let’s stop the communal whine and get busy! And I mean that with all due respect. Second, a tidbit … [Read more...]

06/15

Radio Must be an “Entertainment Experience”

Larry Kramer is the author of C-Scape: Conquer the Forces Changing Business Today. Larry is the founder and former CEO of CBS MarketWatch and also the first president of CBS Digital.  We talked at length about the challenges media in general - and radio in particular - face amidst a torrent of change. Watch this video and see Larry's answers for Radio. [iframe http://player.vimeo.com/video/22124853?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-RadioMustBeAnEntertainmentExperience125.mp3] (You can subscribe to all … [Read more...]

11/11

Advertisers agree: There is no such thing as “Radio” per se

From Inside Radio: Where does radio fit in the marketing universe? Radio needs to see itself as one part of the larger media world if it wants to remain relevant to advertisers. That’s the message from Donna Speciale, president of investment & activation for the ad agency Mediavest. She believes the various media need to see where they fit into the overall marketing universe. “The conversation has to be holistic,” Speciale told the Digital Hollywood Conference yesterday in New York. That’s because ad agencies themselves are under pressure from their clients to rethink how they’re using … [Read more...]

07/19

Radio is about Bringing People Together

Here's another highlight from my recent presentation at Radio Ink's Convergence conference. In this tidbit I take on the notion that radio is somehow irrelevant in our fast-changing, digitally-fueled world. See if you don't agree. And here's the audio version: [audio:http://blip.tv/file/get/Markramsey-RadioIsAboutBringingPeopleTogether942.mp3] … [Read more...]

07/07

Radio’s Competitive Advantage in a Digital World: It’s the Megaphone

This is a segment from my presentation at the recent Radio Ink Convergence conference.In this portion, I highlight the key way in which radio has an advantage vis-a-vis its competitors.If you really want to understand where radio can be headed - watch this. The value of radio's "megaphone" isn't simply in pimping the airwaves to reach faceless ears.The value is in connecting consumers with our clients by rallying the attention we so uniquely enjoy no matter where those connections are made.But make no mistake:  Our future is not about messaging, it's about … [Read more...]

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