Tag: content marketing institute

08/19

How Audio Platforms Can Monetize Content Marketing

This is one of my favorite Q&A's from this year's hivio audio future festival. Content marketing is one of the hottest new trends among brands worldwide, and the audio space is primed to excel in this area because audio media companies have been creating content for decades. So how can audio media companies leverage their own content across platforms and help brands embrace this trend? Robert Rose is Chief Strategist for the Content Marketing Institute. He's also co-host with Joe Pulizzi of the terrific podcast "This Old Marketing." Robert addresses these and other … [Read more...]

03/10

hivio 2014 – Check Out the Amazing Lineup

Wouldn't it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to meet and play together? No matter if they were US or international, broadcasters, podcasters, commercial or public media, online radio, agencies, technologists in the audio space, storytellers, talent, or artists? The wait is over. Today I'm proud to announce the kickoff of the utterly unique hivio 2014 - the second annual audio future festival. hivio returns to San Diego on June 4, and, like before, the event is FREE but by invitation only. The only … [Read more...]

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