Tag: content director

10/11

Does your Radio Brand need a “Content Director”?

Media brands the world over are reconceptualizing the old-fashioned role of the "program director" into something entirely new, the "content director." This is not simply a change in labels, as I explain in the video below, but a major change in responsibility and in the aspiration of the one-time radio-only brand across its various platforms. ¬†Indeed, it may be that some folks who qualify to be "program director" don't measure up to the challenge of "content director." One of the facts of life in our evolving media age is that the corners of our "box" are changing - they're getting … [Read more...]

10/12

The End of the “Program Director”

The other day I was listening to Fresh Air on NPR. ¬†The program was closing and Terry Gross was reading credits when she said something this: "And the Chief Content Officer of WHYY is Christine Dempsey." Chief Content Officer? In virtually every other radio station today that's what we call the "Program Director." This is, of course, much more than wordplay. Back in July National Public Radio announced that it would hereafter be known by its acronym, NPR. Wait, wasn't that already what National Public Radio was? Yes, but only in the same way that IBM was also … [Read more...]

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