Tag: consumers

08/15

Podcasting is Going to be Big Business

There's lots of chatter about podcasting today - from hobbyists, from fans, and from the companies deeply embedded in the space. But all that is nothing compared to what's coming.Every year comes another statistic about the growth of podcasting among consumers, but even that doesn't touch what's coming.What's coming is that podcasting is going to be big business, and it's going to happen sooner than you think.ART19 is one of the new companies at the center of that transformation.Recently I talked to several of the principals of ART19, Sean Carr, Matt Belknap, and Roddy … [Read more...]

02/08

No AM Radio? Automakers Should Listen To Their Customers

Now I am as pro-technology as anyone you'll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because any technology that doesn't serve the interests and desires of consumers is a solution that, by definition, nobody wants. And the only thing worse than not being wanted is being UNwanted.So it is with the ridiculous decision of BMW and Tesla to dispense with AM radio in some of their recent EV vehicle lines.Not surprisingly, some consumers are up in arms over this, as detailed in this incredibly poorly written piece in something called … [Read more...]

11/30

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it.You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever.The theory holds that any platform’s “share-of-ear” comes largely at the expense of any other audio-centric platform. So when podcasting listenership grows, that means radio listening (for example) might shrink. I can only hear one thing at a time, naturally.Assuming I’m listening to something to begin with.You see, … [Read more...]

09/21

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking.Yes, I know - you can't block the ads on your local radio station. That's the beauty of a linear, non-digital programming stream. Hooray!But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a platform that is not radio it's to hear something that is not on right now, because often what's on right now is a commercial.And for digital audio the problem is just as bad, maybe worse. The yogurt shop downstairs from my office plays Pandora all day long with never a … [Read more...]

06/25

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

It may be the most popular presentation from hivio 2015, the audio future festival.It's branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world.Tom cuts to the chase and spells out not only what's going on out there but what you and I should do to leverage consumer and business trends and emerge on top.Many people told me this was a highlight of their days at hivio, so I can't recommend this video strongly enough.Watch this video, and … [Read more...]

01/14

Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media.Given his deep background in public media, it's fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway?Well, Gimlet Media is powered in no small part by advertisers, and Alex brings his knowledge of storytelling to bear when he crafts ads for his clients.His goal is to extract what he describes as "honest and authentic feelings" from the people at the heart of the brands sponsoring his … [Read more...]

04/21

Radio Listeners: Is “Free” All That Matters?

"When it comes to mobile devices, we need to remind listeners that radio is FREE - that its use does not sap so much precious battery energy and even more precious data plan bandwidth."So argue the folks I call the "freeks."These are the well intentioned folks in the radio industry who believe that listeners do not have their own best interests at heart. That listeners are, as a group, a bit dull-minded. Thus, listeners must be marketed at and advertised to in order to convince them of what they surely would be better off knowing: That free radio is better than any other radio-like … [Read more...]

02/27

Radio asks the Wrong Questions

"What's the future of radio?" "How does radio compete against Pandora et. al.?""How can we get FM on mobile devices?""How do we stay in a prominent place on the car dashboard?"These are typical of the questions I hear.And what makes them all similar is that they are asked from the inside-out. That is, the implicit assumption is that radio's past must be sustained into the future, and with a few tweaks here and there we can dial up our relevance (pun intended) and dial down our risk.This is equivalent to the consumer products company that asks "how can we make a new product … [Read more...]

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