Tag: consumer

08/25

Radio: Why Connected Cars Don’t Matter

From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.” Both the auto and radio industries still don't get it: What's connected isn't the car, it's the consumer. You should take no comfort in … [Read more...]

07/16

How to Get Rich with Online Video

Yes, you can get rich with online video - but not through YouTube. And... Paramount's new business model makes theater owners AND consumers happy. It's episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google's new chat-bot that can debate the meaning of life, how Sony Music is "disfavoring" artists through its investment in Spotify, and how J.J. Abrams Star Wars presentation at Comic-Con is footage-free for a particularly sneaky reason. Listen as we go inside media to reveal the ugly truth! Click … [Read more...]

08/22

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital's Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does gamification dramatically improve the engagement between consumers and our radio brands, and how can this engagement be effectively monetized? Chris answers all these questions and more in this short Q&A.  Listen! [iframe … [Read more...]

07/17

Radio: A Sure Path to Lower Ratings

So the early results are in in the battle between DirecTV and Viacom, and they're not pretty - for Viacom. Thanks to a deal dispute, Viacom has been off DirecTV for several days.  That is, distribution - attention - has been reduced.  And the impact has been dramatic. According to the LA Times, Nickelodeon's ratings are off 33% as a result.... MTV's total day average went from almost 500,000 viewers on July 10 to 273,000 on July 13, a 43% dip. VH1 has dropped almost 30% of its audience and Comedy Central is off 21% for the same period. All of this is a result of decreased distribution … [Read more...]

06/15

Radio Must be an “Entertainment Experience”

Larry Kramer is the author of C-Scape: Conquer the Forces Changing Business Today. Larry is the founder and former CEO of CBS MarketWatch and also the first president of CBS Digital.  We talked at length about the challenges media in general - and radio in particular - face amidst a torrent of change. Watch this video and see Larry's answers for Radio. [iframe http://player.vimeo.com/video/22124853?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-RadioMustBeAnEntertainmentExperience125.mp3] (You can subscribe to all … [Read more...]

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