Tag: comparison

12/19

Arbitron doesn’t like Audience Estimate Comparisons

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that doesn't mean Arbitron will like it. Today Arbitron released their "Thoughts on Comparing Audience Estimates," and while they make some good points, those points don't tell the whole story. Let's dive in. Don't compare the two, says Arbitron because... One to Many vs. Many to One Some Internet music services are using the traditional radio audience metrics of average quarter-hour (AQH) and Cume. To date, these metrics have only been applied to … [Read more...]

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