Tag: community

02/14

CBS Sports Radio gets Interactive (and so should you)

From Inside Radio: Aiming to bring talk radio fans closer to the studio, CBS Radio is beta testing a new iPhone app that enables faster, more spontaneous ways for listeners to get involved with its shows. Sports “The Fan” WFAN, New York (660) afternoon host Mike Francesa is the guinea pig for AudioRoadShow, which went live yesterday afternoon. CBS Local Digital Media president Ezra Kucharz called the new app “game-changing for sports radio” for its ability to let hosts quickly take the pulse on talk show topics and guests. For example, Ten Seconds of Glory, the digital equivalent of the … [Read more...]

02/07

What a Radio Brand is Now

Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is and how to leverage it across platforms. It begins with a definition, because if we don't understand what we are then we can't possibly realize our fullest potential. I boil down my definition in this short video.  Watch: [iframe http://player.vimeo.com/video/36312095?title=0&byline=0&portrait=0 500 281] Prefer audio? … [Read more...]

01/23

Broadcasters understand Audiences, not Communities

What's the difference between an audience and a "community"? As David Siteman Garland puts it in his book Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business: A community is not an audience.  An audience passively listens, watches, or reads.  A community interacts, questions, challenges. An audience is one-way, not interactive or social.  An audience doesn't participate or share with others. A community, on the other hand, is a two-way conversation - a living, breathing thing.  Extremely interactive, social. The biggest problem … [Read more...]

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