Tag: comic con

07/10

How to Hire Radio Talent

This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this new age? In other words, what qualifications should we be looking for in talent, programming, and sales that are different from today's conventional qualifications? This is a great question, so let me provide some answers. Today I'll tackle how to hire radio talent. In a later post I'll take on how to hire radio programmers and sellers. First, let's consider it a given that talent is hired in no small part for their ability to generate and grow … [Read more...]

07/09

Radio, Comic-Con, and the Future of Entertainment

Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this side of Oscar. What better excuse to talk to Rob Salkowitz, author of Comic-Con and the Business of Pop Culture. But it’s the book’s subtitle that has the most relevance for a media audience: "What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment." Comic-Con is a melting pot for media content and platforms. So what lessons should broadcasters take away from an event as likely to attract movie stars as … [Read more...]

07/28

Branding Lessons for Radio from Comic-Con

In Hollywood they call it "Cannes for Blockbusters." Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were there.  And so were K-Rock's Kevin & Bean, broadcasting live from a parking lot. I'm talking about Comic-Con, ground zero for everything buzz-worthy in pop culture. I stopped by Comic-Con last week and picked up two key lessons in branding that are applicable to any (and every) broadcaster. Watch this short video to discover what they are: And for you folks who prefer … [Read more...]

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