Tag: coke

11/14

Introducing a Very Special New Podcast…People Like Us: Inside Philadelphia

25 years ago HIV was a death sentence. Those living with HIV were sometimes discriminated against and often shunned. And then came Tom Hanks, Denzel Washington, director Jonathan Demme, and a movie called Philadelphia. That movie and the developments in HIV treatment which followed it changed the face of HIV and AIDS in America and throughout the world. In celebration of the 25th anniversary of Philadelphia, I am proud to announce a new two-episode podcast series: People Like Us: Inside Philadelphia. Here's how the news was covered in the entertainment trade publication The … [Read more...]

02/20

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And... Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

09/29

The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of choice. Without question, new choices squeeze existing options. Indeed, given the growing number of distractions available to consumers across every platform – audio, video, and more, it’s exceedingly unlikely that the pie of audio listening is actually growing so long as … [Read more...]

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