Tag: cnn

08/08

The End of “Local”

It's a favorite argument of broadcasters: "One of our remaining competitive advantages relative to blossoming competitors is simply this - we're local, they're not." But what do we mean by "local"?  And how is this an advantage rather than a convenient cliché, a poorly understood talking point? "Local" is usually used to describe a broadcast signal area which, give or take, means a city or town of license.  It is, in other words, strictly a function of geography at a relatively broad level. Unfortunately I think there are precious few issues which matter at the level of "local" … [Read more...]

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