Tag: cnn

10/08

If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes.But what's his solution? How will he turn the cable news ratings situation around?Well it turns out that's asking the wrong question.In fact, CNN's response has been to add specialty shows which are decidedly not "cable news" per se - shows like Anthony Bourdain Parts Unknown, a new show from Mike Rowe, and custom-produced documentaries. That is, CNN is broadening the definition of what its category can be. And viewers are responding.But the larger issue is a "mistake" … [Read more...]

01/07

Hulu and the Star-Making Future of Radio

I have glimpsed the future of radio and it is Hulu.Let me explain.Once upon a time, Hulu was that slick online platform that provided a quality viewing experience for gobs of top quality, professionally produced TV content, including a deep archive of favorite shows from days gone by.Well it's still that, of course. But suddenly it's so much more - as Brian Stelter reported on CNN following a tour of Hulu with Charlotte Koh, the head of development for Hulu Originals.That's right, I said Hulu Originals.Just as Netflix is transforming from a utility that provides access to … [Read more...]

08/12

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com?Was it just to lay odds on sports events? Or was it for a much bigger play?This past weekend on CNN's Reliable Sources, ESPN Chief John Skipper spelled out the strategy: ...We had launched Grantland, [where we] allowed Bill Simmons to have the freedom to do the kind of site he's doing so that when we went to Nate and said we're going to let you range across things other than sports, we're going to give you support and freedom to have opinions and to look at things, it gave us a real credibility. [It's … [Read more...]

11/16

News/Talking about the Wrong Things

Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide.While I can’t be specific about the research I have done in that area (it’s both extensive and proprietary), I can tell you this much:It should come as no great surprise.Interest in Talk per se – as expressed in the form of Conservative Political Talk – is only a small fraction of the overall interest in the … [Read more...]

04/25

Radio Lessons from the Huffington Post

Huffington Post founder Arianna Huffington was on CNN last weekend where she outlined the key elements of HuffPo's success.  And while not every (or maybe even not any) other site can hope to become the traffic magnet that is Huffington Post, it seems to me her prescription is relevant for any local media company that aspires to truly serve the information interests of their audiences (Public Radio and News/Talk - I'm talking to you).It is most certainly not simply about spreading our content - whatever it is - across platforms.Arianna spells out four elements of the HuffPo … [Read more...]

03/29

What Your App Gets Wrong

“There’s an app for that.”You’ve heard that phrase countless times.But there’s an important lesson wrapped up in that phrase.Consider this:  There’s an app for what?And the answer is "whatever problem a consumer happens to have."Apps are generally solutions to problems.  They're not simply tools for you to amplify your brand - in fact they may not be that at all.  Apps are not necessarily about your brand, they are about your consumers. Even if they are in the presence of your brand.And their effectiveness as solutions along with their low cost and ease of acquisition … [Read more...]

03/24

Radio Thinking is not Platform Thinking

Recently CNN's Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan's post-crisis economic recovery.In the context of that discussion, Stringer talked about the evolution of his own company, Sony, in the wake of a different kind of Tsunami - the kind Apple let loose on the world of mobile devices and entertainment beginning with its iPod and continuing to this day.Sony, Stringer explained, was once building vertical devices for vertical markets.  The company was blindsided by Apple's moves because Apple's solutions were developed horizontally - across applications and … [Read more...]

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