Tag: clip

12/21

How Radio Can Make Money in Mobile

If you're a radio broadcaster, your audience is mobile-first, but what about your audio platform?Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money?Bill Freund is EVP/Chief Revenue Officer and Sara Sisenwein is VP Marketing for Clip Interactive, a mobile applications platform for broadcast radio and music labels, that allows all forms of audio content to have rich interactive capabilities.While theirs isn't the only … [Read more...]

09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps.Yes, they can stream the over-the-air content. But so can your radio. What else can they do?What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis?That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app).And here's the proof in the … [Read more...]

02/10

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. Bill Freund is Clip’s EVP Chief Revenue Officer.What follows is an abbreviated transcript. For the full Q&A click the video image below.Prefer audio? Try this:[jwplayer mediaid="10561"]Download Audio(You can subscribe to all the MRM video and audio via iTunes and get the goodies … [Read more...]

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