Tag: clip interactive

12/21

How Radio Can Make Money in Mobile

If you're a radio broadcaster, your audience is mobile-first, but what about your audio platform?Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money?Bill Freund is EVP/Chief Revenue Officer and Sara Sisenwein is VP Marketing for Clip Interactive, a mobile applications platform for broadcast radio and music labels, that allows all forms of audio content to have rich interactive capabilities.While theirs isn't the only … [Read more...]

02/23

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio's product: Consumers.And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most of their phones, meanwhile attempting to incite rage that the "choppy, buffered streaming radio" that wireless companies "want you to pay for" is no substitute for comparatively crystal-clear FM radio, even though the content being consumed … [Read more...]

02/10

You are Invited to hivio 2015 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there's no event for people across the audio space to gather together in one place at one time.Audio is one medium, and hivio, the audio future festival, is that one event.I'm proud to announce that tickets are available for the third annual hivio audio future festival - this year in Los Angeles at the legendary Hollywood Improv.Who's on the stage?We have one speaker who is a Forbes “Top 30 under 30” and another whose company was just picked as one … [Read more...]

09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps.Yes, they can stream the over-the-air content. But so can your radio. What else can they do?What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis?That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app).And here's the proof in the … [Read more...]

02/10

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. Bill Freund is Clip’s EVP Chief Revenue Officer.What follows is an abbreviated transcript. For the full Q&A click the video image below.Prefer audio? Try this:[jwplayer mediaid="10561"]Download Audio(You can subscribe to all the MRM video and audio via iTunes and get the goodies … [Read more...]

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