Tag: christian radio

09/11

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you correlate all that data with ratings outcomes? This gives you the ability to see what best practices - what "secrets of success" - characterize the highest-rated stations in the format. This past week I was honored to be a featured speaker at the Christian Music … [Read more...]

03/27

Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend to lack a marketing funnel. What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the wide top to fan-ship and, in the case of public and non-commercial stations, financial support at the narrow … [Read more...]

09/26

Christian Radio means “Betterness”

A couple weeks ago I gave a presentation at the Christian Music Broadcasters' Momentum Conference, and the topic could not have been more timely: "Betterness." My argument is that improving the lives of our consumers is the highest calling for any broadcaster - and certainly for any Christian broadcaster.  This is not a generic thing or a symbolic thing.  This is a very specific action that begins with one listener and spreads to her family and her neighborhood (not the other way around). Over time I'll share bits and pieces of the video, but here's an opportunity to view all the slides … [Read more...]

10/19

Radio’s Crisis of “Why”

The best brands in any category generally exist for a reason - a good reason. A reason that matters - deeply - to the consumers, patrons, and fans of that brand. What's yours?  What's your "good reason"?  What's your "why"? Why does your station exist? Why should your audience care? Why do you come to work every day? Too many broadcasters have a "crisis of why," settling on uninspiring business goals that could characterize Dunder Mifflin as easily as any brand which deserves to aspire for more. If your "why" is to get ratings or to make budget or get a 4.0 share, that's a thin … [Read more...]

07/08

Ideas for Christian Radio – and not just Christian Radio

Here's an interview with me that Doug Hannah was kind enough to post on his site, the Christian Radio Show (and here's the direct mp3 link).As I listen to it again, I must have had my coffee because I was firing on all cylinders.  There's value in this audio to you whether or not you're in the Christian Radio space.So check it out.And discover, among other things, why you should NEVER compare radio to "Black & White TV."And thanks again to Doug Hannah.(You can also pick up the show on iTunes). … [Read more...]

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