Tag: channel

12/11

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: "We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation." Most radio broadcasters seem to think that Christmas is about Christmas music, but it's not. And while Christmas is ultimately about the birth of Christ, that's not the meaning I'm talking about either. Christmas is a time of hope, of kindness, of togetherness, of love, and of nostalgia. And in an era of political divisions so broad and so deep, an era when politics is everything and everything is political, an era when crass … [Read more...]

09/03

People Don’t Fall In Love With Distribution Channels…

...they fall in love with content. It's not often I make a post that is purely an image, but I thought I'd make a tiny - and meaningful - exception today. Enjoy. … [Read more...]

01/29

Wrist-Powered Radio?

There's a tendency to obsess on devices. But if you're in the content business devices are only channels of distribution for that content. The real challenge and opportunity for media brands is to spread content across all popular platforms in a form and a context that fits that platform. To chase a device is to miss the forest for the trees. For example, do you need iPhone and Android apps? Not necessarily, but you do need a mobile strategy. Because as consumers spend more time online with mobile devices your content is either part of that time stream or it isn't. Do you need … [Read more...]

11/11

Is Radio a Content-Creator or a Distribution Channel?

Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel. While radio retains massive reach there's no question that the attention enabled by that reach is fraying and dispersing.  I'll share some statistics on this point in some later post, but for now suffice it to say that in a world of many meaningful alternatives to radio, attention is following choice - and ultimately advertising dollars will follow attention. So what are the consequences of this? When choice proliferates and consumers embrace those … [Read more...]

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