Tag: ceo

06/12

Inside the Biggest Trends in Digital Advertising

Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pants that can notify you if your zipper, um, needs tending, lyft's inventive and clever new video campaign with Shaquille O'Neal, and how YouTube's CEO skips half of her own pre-rolls! Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

06/21

10 Lessons for Radio from Starbucks’ Howard Schultz

Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales, store closings, and layoffs.  The company is back now, stronger than ever.  And Schultz tells the tale in his new book Onward: How Starbucks Fought for Its Life without Losing Its Soul. I'm going to pluck out some of the lessons Schultz learned because they couldn't be more appropriate for an audience of broadcasters. Think about how these lessons apply to you. 1.  Don't Lose Sight of what Matters "Our strategy was to do more of what worked in the … [Read more...]

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