Tag: cars

09/15

The Danger to Terrestrial Radio posed by Internet Radio in Cars

One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That's one of the alarming statistics from a recent national study I conducted in conjunction with VIP Research. In the study, which was a national survey of more than 2,000 radio listeners covering 22 markets, I asked this question: If tomorrow you could get Internet access from the dashboard of your car and you could listen to thousands of radio stations from all over the world through an Internet receiver on your dash as easy to use as your radio, would … [Read more...]

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