Tag: canada

01/19

How to Brand Like a Rock Star

Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous (website) and this book teaches how any brand can learn the lessons of rock superstars to make those brands more effective. I talked with Steve about the book and how we can turn these lessons back home towards radio.  Watch this video of our conversation: [iframe http://player.vimeo.com/video/34697519?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

10/11

Does your Radio Brand need a “Content Director”?

Media brands the world over are reconceptualizing the old-fashioned role of the "program director" into something entirely new, the "content director." This is not simply a change in labels, as I explain in the video below, but a major change in responsibility and in the aspiration of the one-time radio-only brand across its various platforms.  Indeed, it may be that some folks who qualify to be "program director" don't measure up to the challenge of "content director." One of the facts of life in our evolving media age is that the corners of our "box" are changing - they're getting … [Read more...]

03/14

Canada’s BBM responds to Shocking Arbitron PPM Research

Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere.  The research was from Broadcast Architecture, and the video I recorded about it with BA President Allen Kepler shocked a whole lot of broadcasters (see it if you haven't already). While I didn't receive any response from Arbitron, I did get one from Canada's equivalent of Arbitron, BBM. The response is posted at Steve Kowch's blog, and I welcome you to review it.  The response is from BBM Canada President Jim MacLeod. This is my attempt to analyze that response in the context of … [Read more...]

* = required field

Dive Into The Blog