Tag: buzzfeed

06/07

Hey Radio, What Happens Next?

I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms - and as part of their desire to play a joke on the boss - they filled the boss's office with goats and hay while the boss was temporarily away at a meeting. What would happen when he came back to his office to see...that?! The whole scene ran on Facebook Live and the metrics, as with all things Buzzfeed, were through the roof. But here's the interesting part of the story: While the goats were grazing around the office all alone views grew and grew and grew. But … [Read more...]

04/24

Is NPR’s Future All Used Up?

Is NPR's future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to … [Read more...]

01/15

Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It's as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all the best intentions and hopes for a viral miracle. So the other day I read something that stopped me cold. It was a comment from Jenna Weiss-Berman, director of audio at BuzzFeed, a platform which knows approximately everything about going viral. And here's what Jenna said: Audio will … [Read more...]

11/16

The Biggest Problem Your Radio Station Has on Facebook

In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station's website comes from social media. That’s right. Not from over-the-air promotion, not from organic search, but from social media. And 50% of that traffic comes from Facebook, specifically. That means more than one-third of that brand’s inbound digital traffic comes from Facebook. What do these percentages look like for your brand? Now, what are you doing to expose your best content on Facebook such that listeners want to find it, and don't only consume it, enjoy it, and share it, … [Read more...]

07/28

Is the ESPN Bubble About to Burst?

How to make Buzzfeed-style videos - but SHOULD you? And... Is the ESPN bubble about to burst? It's episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Staples' school supplies designed by actual students, a wacky marketing lesson from Donald Trump, and a horror movie podcast so bad it's great! Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample … [Read more...]

10/03

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It's episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed's video success and uncover the real story underlying Netflix's attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed's viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the heart of theatrical distribution with their first-ever original motion picture, a sequel to Crouching Tiger, Hidden Dragon. Also, Tom raves about the quality of TV content, but rants that they all seem to air on … [Read more...]

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