Tag: business2community

12/18

How Radio can Compete Against Facebook

Dear Radio Brands: Are your clients including Facebook as an important part of their media strategy - not just as an inexpensive way to reach and connect with fans but as a place to spend ad dollars which might otherwise go to radio? Recent changes to Facebook's algorithm mean that a smaller-than-ever fraction of fans will see the content your clients post in their newsfeeds. The consequences of this are huge and are summarized in an excellent piece in Business2Community. As of now, only the brand's most engaged fans - the folks who interact with a publisher's posts - will get those … [Read more...]

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