Tag: business model

10/12

hivio 2016: Panoply and the Business of Podcasting

Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio 2016, the audio future festival, I talk with Andy about Panoply's business model, how the company works with advertisers and brands, and the future of podcasting as a business. Among the questions Andy addresses: Describe Panoply For advertisers, Panoply is more about impact than scale. How is that distinction important and how does it work for you? How do you work with brands? Most of the advertising on Panoply is direct response. This is a … [Read more...]

03/19

Is NPR Crazy? Yes, Like a Fox

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the least) with NPR's practice of routing around them to deliver their content - in many cases, content popularized by these very local stations - directly to consumers on-demand. So on the surface, NPR's decision to avoid podcast/NPR One promotion on-air looks like the … [Read more...]

11/11

What Happens When Ariana Grande Conquers America?

One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While all the big streaming platforms mine data in this way, Spotify is making at least some of that analysis public, and it's fascinating. It's all at Spotify's Insights blog, and you should take a look. Here, for example, is their distillation of the top U.S. artists by state every day this year (up to mid-October). At the top of January, Drake and Lorde were battling for dominance: By May, Lana Del Rey owned the Southwest: By early … [Read more...]

10/08

If CNN’s Ratings “Don’t Matter,” Why Do Yours?

The entire category of cable news is suffering a ratings slide. So acknowledges Time Warner CEO Jeff Bewkes. But what's his solution? How will he turn the cable news ratings situation around? Well it turns out that's asking the wrong question. In fact, CNN's response has been to add specialty shows which are decidedly not "cable news" per se - shows like Anthony Bourdain Parts Unknown, a new show from Mike Rowe, and custom-produced documentaries. That is, CNN is broadening the definition of what its category can be. And viewers are responding. But the larger issue is a "mistake" … [Read more...]

07/22

What Hollywood Knows that Radio Doesn’t

"Hollywood Studios' Message to Executives: Embrace Digital or Die." That was the title of the piece in The Wrap. It focused on the ascent of two newly upped Hollywood execs, one heading Paramount's TV division, the other leading Warner Bros. They didn't get their new gigs because of their "traditional" experience, writes The Wrap: They got these positions because of their handle on new business models, new opportunities and new talent. In other words, they have a vision for where Hollywood is going, not where it’s been. Rich Raddon, the former director of the Los Angeles Film … [Read more...]

07/10

Is Radio Asking the Wrong Questions?

One of my clients is a local media company with assets in broadcast, digital, and print.  It is what used to be called a "newspaper" company. And the differences between the conversations that happen in those halls and the ones that happen in many broadcast company conference rooms are stark. In the "newspaper" company hallways, almost every conversation I have is about new ways to create, deliver, and extract value for the benefit of customers and clients - business model conversations. In the "radio" hallways, almost every conversation is about Arbitron ratings. Ironically, the … [Read more...]

06/22

The Problem is Radio’s Business Model

The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the puzzle facing Steve Jobs when his company consciously introduced the iPhone knowing that it would cannibalize his cash cow, the iPod, but knowing that if Apple didn't cannibalize the iPod then everyone else would have done so because it was inevitable that mp3 players would eventually merge with that device formerly known as the mobile phone. Radio is likewise constrained by a model that rewards broadcast licensees with agency dollars but invites radio's … [Read more...]

05/26

Is it Time for Your Station to Change its Economic Model?

"We decided to change the economic model." That's how Lincoln Center has thrived in an era when culture is low on the totem pole of consumer financial priorities.  So says the Center's head, Reynold Levy. Watch this clip from MSNBC's Morning Joe: Visit msnbc.com for breaking news, world news, and news about the economy "There'a a lot of entrepreneurship at Lincoln Center," says Levy.  Just as there should be oodles of entrepreneurship at the local market level in broadcasting. Lincoln Center created a new visualization for what their organization can be. It's not just "new … [Read more...]

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