Tag: business insider

01/12

7 Predictions about the Future of Media

7 predictions about the future of media. And… Great advice for musicians – and marketers! It’s episode 34 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on your chance to own your own movie theater for just $100 – and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And … [Read more...]

12/04

Would Today’s Youth Miss Radio if it Went Away?

In an article aptly titled "Young People Don't Care About Newspapers, Old People Don't Care About Smartphones," Business Insider quoted an Ofcom study contrasting the responses of persons 16-24 to folks 75 and over. The question? "What media would you miss the most?" And here's the chart: BI writes: People between the ages of 16 and 24, for example, would not blink an eye if newspapers and magazines went extinct; smartphones are the "must-have" device of the younger generation. The breakdown among all adults shows a much stronger craving for TV over smartphones and computers, and … [Read more...]

05/12

Will Wearable Tech Compete with Radio?

Wearable tech is all the rage, or at least discussing it is all the rage, since gadgets like Google Glass and the rumored iWatch are just over the horizon for the most part. But does wearable tech have the potential to affect radio listening in its traditional form? It might. Case and point: “Smart earphones.” Business Insider writes: In the near future, smart earphones could be used to enhance the world around you by providing supplemental information about the people you meet and the places you visit — without looking obnoxious. Bragi, which will make the Dash earbuds, … [Read more...]

04/09

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don't forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you're looking at is a slight decline in the overall number of 25-54's (down 1.2%), a more sizable increase among 16-24's (up 3.7%) and a massive increase among those 55 and over - the folks who are traditionally of little to no interest to commercial radio broadcasters (up a huge 19%). That's just in the past six … [Read more...]

11/12

Radio and the Future of Digital: 2013

Henry Blodget at Business Insider just published an updated look at the future of digital media that has consequences for those who are fighting the audio wars in the radio trenches and elsewhere. Here are a few highlights - but I encourage you to check out the full presentation. What rises to the top of the pile of factoids is the increasing importance of mobile as a platform, a destination, a vehicle through which consumers prefer to receive content, and a destination for advertising dollars which will, sooner or later, follow attention and consumption. Indeed, most online devices … [Read more...]

04/14

Radio’s Short-Term Emphasis May Be Fatal

I've been writing a lot lately about the tie-breaking value of doing the "unnecessary" - The idea that doing what's not necessarily "important" (at least not yet) can eventually become the decisive difference making your brand more desirable than all the others. Doing what's "unnecessary" means doing what you don't have to do. Or do you? Witness the astounding number of "unnecessaries" in Jeff Bezos' most recent letter to shareholders, including this: When we’re at our best, we don’t wait for external pressures. We are internally driven to improve our services, adding benefits and … [Read more...]

01/02

What Happens to Radio when Technology Kills Mobile Phones?

There remains a drumbeat among some broadcasters to install FM radio into mobile phones, but what happens when some new technology kills off those mobile devices? From Business Insider: There is a line of thinking that the smartphone era will perish almost as quickly as it began.This is, after all, the natural way of technology. It's defined by creative destruction. Just as the smartphone killed the flip phone, and the iPad is killing the traditional PC, something is going to come along and kill the smartphone. Wearable computers are widely believed to be the next computing fad. The point … [Read more...]

10/06

Glenn Beck on the Future of TV – and Radio

If there is no "radio," there is only media.  If there is no "television," there is only media.  And what drives each media brand is the idea at its core.  All thanks to the Internet and its panoply of digital doodads and the ubiquitous opportunity for any and every tribe to find a home and each other in the presence of the sandbox called their passions. Case and point:  Glenn Beck.  Since last month Glenn has been reinventing the future of television - and doing it online. Like him or hate him, you have to credit Glenn and his team for navigating some perilous waters and doing so with … [Read more...]

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