Tag: broadcasters

09/11

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before.What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc?Then what if you correlate all that data with ratings outcomes?This gives you the ability to see what best practices - what "secrets of success" - characterize the highest-rated stations in the format.This past week I was honored to be a featured speaker at the Christian Music … [Read more...]

04/11

See you at NAB and NMX

This week I'm pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas.If you're in town for either event, I invite you to come to my session, 7 Radio Lessons that can Transform Your Podcast. It's on Tuesday, April 15 at 2pm.And if you'd like to connect to talk business, please reach out to me. I'll be there through Wednesday, midday. … [Read more...]

09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps.Yes, they can stream the over-the-air content. But so can your radio. What else can they do?What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis?That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app).And here's the proof in the … [Read more...]

11/07

Is Social Media for Conversation – or for Broadcasting?

"Social media is for conversations, not broadcasting."That's a common bromide among social media gurus.  But is it true?This matters to traditional broadcasters, because so much of what we do is built for broadcasting - it's built for "one-to-many."  Should we shoot for more conversation or more distribution?Hubspot's Dan Zarella took a closer look at this question:For blogs, "conversation" means "comments."  But Zarella found no significant correlation between the number of comments a blog post received and the amount of traffic that blog got.  Nor did he find a correlation … [Read more...]

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