Tag: broadcast

05/17

Is Your Media Business Doomed?

Is your media business DOOMED? Maybe not… And… Saturday Night Live says the future of advertising is NOT ads. It’s episode 42 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the coming collapse in broadcast TV advertising…despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

08/30

Increase Radio’s Profile at SXSW!

In this transmedia world of ours any gathering that attracts only folks from one medium is missing the point. SXSW is no such gathering, and radio should be represented alongside music, film, and interactive.  Want to know where radio's future is?  It's in attendance at SXSW and other such conferences. Now you have a chance to elevate radio's role at SXSW and it's only a click away. If you think, as most everyone in radio does, that the current system of music royalties is an almost arbitrary crazy quilt mess of onerous free enterprise-killing penalties, then here's your chance to do … [Read more...]

05/09

Yes, Pandora is “Radio”

It's a question vexing many broadcasters, especially those charged with leading the radio industry: Is Pandora "radio" or is it something else? I'm going to put that to rest right now. Yes, Pandora is "radio."  And you are "Pandora."  Get used to it. That is not to say Pandora is identical to "radio."  Whether or not the two are the same is irrelevant to users, advertisers, and broadcasters alike.  You don't have to be the same as radio to be "radio." You simply have to be used by similar people and similar advertisers for similar purposes. At issue is how we define "radio." … [Read more...]

02/22

A Shocking Peek at the Real People of PPM

Who are these people who say "yes" when Arbitron asks them to carry a PPM device? Why do they do it?  Do they follow the rules?  Do they even know it's about radio, or do they think it's about all media?  What do they think of the meters themselves and are they embarrassed to be seen wearing one?  Is it true that multiple households kept their meters moving by attaching them to ceiling fans?  And what should you do to target the kind of folks who are likely to be panelists? These and many other questions are tackled in a stridently "unauthorized by Arbiron" look behind the PPM curtain … [Read more...]

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