Tag: broadcast architecture

03/14

Canada’s BBM responds to Shocking Arbitron PPM Research

Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere.  The research was from Broadcast Architecture, and the video I recorded about it with BA President Allen Kepler shocked a whole lot of broadcasters (see it if you haven't already). While I didn't receive any response from Arbitron, I did get one from Canada's equivalent of Arbitron, BBM. The response is posted at Steve Kowch's blog, and I welcome you to review it.  The response is from BBM Canada President Jim MacLeod. This is my attempt to analyze that response in the context of … [Read more...]

02/23

Getting Inside the Heads of Real PPM Panelists

Yesterday, I posted a conversation with Broadcast Architecture's Allen Kepler about the video interviews he recently conducted with real PPM panelists. Among the questions addressed: Why do they do it?  Do they follow the rules?  Do they even know it’s about radio, or do they think it’s about all media?  What do they think of the meters themselves and are they embarrassed to be seen wearing one?  Is it true that multiple households kept their meters moving by attaching them to ceiling fans?  And what should you do to target the kind of folks who are likely to be panelists? Allen … [Read more...]

02/22

A Shocking Peek at the Real People of PPM

Who are these people who say "yes" when Arbitron asks them to carry a PPM device? Why do they do it?  Do they follow the rules?  Do they even know it's about radio, or do they think it's about all media?  What do they think of the meters themselves and are they embarrassed to be seen wearing one?  Is it true that multiple households kept their meters moving by attaching them to ceiling fans?  And what should you do to target the kind of folks who are likely to be panelists? These and many other questions are tackled in a stridently "unauthorized by Arbiron" look behind the PPM curtain … [Read more...]

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