Tag: bridge ratings

06/23

Help! They’re Abandoning Your Podcast!

Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour. Shorter podcasts had significantly lower abandonment rates. For example, just 5% of listeners abandoned podcasts that were less than 5 minutes long. I'd like to take issue with the term "abandonment." This is an awful term that suggests a meaning which isn't deserved. You … [Read more...]

05/15

Radio’s biggest challenge: The Internet

I don't always know what to make of Bridge Ratings' predictions of radio's future. In part because their sample is gathered from only ten markets, in part because mall intercept is one of their techniques, and in part because they are bold enough to project something as ever-changing as technology all the way to 2020. They also - like any good research company - have a way of updating their projections so the closer you get to the predicted period the more right they're likely to be (can't complain about that!). But if you take those reservations into account, their latest projections are … [Read more...]

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