Tag: borrell associates


LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future

So what's ahead for the radio industry and the folks who work in it? That's one of the subjects of Borrell Associates' new report: The Future of Legacy Media. TUNE IN LIVE and watch Mark Ramsey talk with Gordon Borrell about this new report and its implications for the industry. It's Tuesday, January 21 at 10am PT / 1pm ET. Want to jump in and ask questions while the Q&A is LIVE? Go here to view and interact with us in Facebook in real time. Missed the live event or just want to sit back and watch? Then tune in during or after the live event and watch this … [Read more...]


Gordon Borrell on Radio’s “Miserable” Digital Sales Progress

Gordon Borrell is a fan of radio, but not of radio's performance on the digital sales front. How are radio's digital selling efforts different from those of other media platforms? It turns out they differ quite a lot. It's a sad thing, says Borrell, and radio is on the verge of "blowing it." You need to go to the highest level in the organization, says Borrell, to make the investments required to keep radio healthy for the long run. Watch this conversation with Gordon Borrell.  In it, he explains how radio's potential is great, but how it's at risk. He explains how too much short-term … [Read more...]


Is Radio a Digital Laggard?

That’s what Inside Radio reports, based on a new Borrell Associates study: In what may best be described as a digital wake up call, Borrell Associates says the radio industry is “barely treading water” in the local digital space and is poised to see its share shrink — not grow — unless there’s a rethink in the coming years. “Radio stations continued to deliver lackluster performance in internet sales,”  Borrell Associates president Gordon Borrell. “Outside of local cable companies and magazines, radio performed the worst among all legacy media companies,” Borrell says. But here’s what’s lost … [Read more...]

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