Tag: book


How Social Media can help build a Massively Big Audience

Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media strategy sites. Michael also is the author of a great new book called Launch: How to Quickly Propel Your Business Beyond the Competition (see the book's official site here).  Needless to say, Michael is also a radio listener and has lots to say about the intersection of radio and social media. Watch this video for our full unedited conversation [iframe http://player.vimeo.com/video/25320497?title=0&byline=0&portrait=0 500 281] Prefer audio? … [Read more...]


10 Lessons for Radio from Starbucks’ Howard Schultz

Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales, store closings, and layoffs.  The company is back now, stronger than ever.  And Schultz tells the tale in his new book Onward: How Starbucks Fought for Its Life without Losing Its Soul. I'm going to pluck out some of the lessons Schultz learned because they couldn't be more appropriate for an audience of broadcasters. Think about how these lessons apply to you. 1.  Don't Lose Sight of what Matters "Our strategy was to do more of what worked in the … [Read more...]


Radio Must be an “Entertainment Experience”

Larry Kramer is the author of C-Scape: Conquer the Forces Changing Business Today. Larry is the founder and former CEO of CBS MarketWatch and also the first president of CBS Digital.  We talked at length about the challenges media in general - and radio in particular - face amidst a torrent of change. Watch this video and see Larry's answers for Radio. [iframe http://player.vimeo.com/video/22124853?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-RadioMustBeAnEntertainmentExperience125.mp3] (You can subscribe to all … [Read more...]


Want a FREE copy of my first book, Fresh Air?

It's yours for the taking! Just visit the Mark Ramsey Media Facebook page.  If you don't already "Like" the page, just follow the instructions on the landing page. If you DO already "Like" the page, then follow the instructions here. I regularly update this page with nuggets from across the mediaverse that are relevant to your future viewed through my own particular lens.  I also frequently post content days or weeks before it appears here in the blog. I also want to make a subtle point to broadcasters who have not thought beyond the occasional Facebook wall post.  If you want … [Read more...]


Guy Kawasaki knows how to make Radio Enchanting

Guy Kawasaki is one of the most widely read and respected voices on the digital frontier.  He’s an entrepreneur, marketing guru, one-time Apple chief evangelist, and author of ten books (most of which I have read), including his newest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Watch the video of our conversation here.  An abbreviated transcript is below, but the video is richer and funnier, too. [iframe http://player.vimeo.com/video/20749224?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]


Seth Godin wants Radio to Start Something

Seth Godin is a regular guest on this blog, and for good reason.  He's the author of many outstanding books including Tribes: We Need You to Lead Us, Linchpin: Are You Indispensable?, Purple Cow: Transform Your Business by Being Remarkable, and many others.  He is the author of the world’s most popular marketing blog.  He is a speaker, an innovator, a starter, and a shipper.  And his terrific new book is called Poke the Box. I have talked with Seth several times, and this is one of our most important conversations about radio.  Although I have boiled down our conversation in the transcript … [Read more...]


Tell to Win: Peter Guber on Story and Radio

Peter Guber is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group which presents hit films such as The Kids Are All Right and recently partnered in acquiring the NBA’s Golden State Warriors.  Among the award-winning films Guber has produced or executive produced are Midnight Express, Gorillas in the Mist, Batman, and Rain Man.  Peter is the author of a great new best-selling book called Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. As Peter writes: “Move listeners’ hearts and their feet and wallets will … [Read more...]


How to Create Killer Content Online

Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is also the co-author of a fabulous new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series). In the conversation below (click the video), Ann and I talk about the special opportunities for broadcasters in a world where Content is King. [iframe http://player.vimeo.com/video/18569050?title=0&byline=0&portrait=0 500 281] Prefer … [Read more...]

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