Tag: blogging

06/16

Podcasting is NOT the New Blogging

Podcasting is NOT the new blogging. And... Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. It’s episode 93 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google Play. Or … [Read more...]

01/06

When Radio has No Idea what to Put on its Websites

If you have any conversation with anyone deep in the digital media space you will hear many references to the folks who put content out there online, and those folks will invariably be referred to as “publishers.” Even radio stations are thought of as publishers.  In fact, in the media space online, there is no such thing as radio per se, there are only publishers and content where that content can span any number of media types or channels. The consequences of this for your radio station are profound.  See, the average radio station views its website as a promotional tool and they view … [Read more...]

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