Tag: bill weston


The Importance of Doing What’s Unnecessary

We spend lots of time in radio differentiating between what's important and what's not. What's important is viewed as necessary, while what's not important is generally unnecessary. But what if it's the unnecessary that drives attention and passion to your brand? What if it's exactly the stuff you don't have to do but do anyway that makes all the difference to an audience of consumers who, more than anything else, are looking for a communal experience to love? This is the story of one such unnecessary. And the tale illustrates with crystal clarity what makes a great brand stay that … [Read more...]


WMMR’s Bill Weston on Why Personalities Matter

Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance of personalities to radio's future? Watch or listen to 'MMR PD Bill Weston as he explains the critical value of talent in making connections with our listeners. Yield on that advantage at your peril, radio. "Personality is everything," says Bill. Watch: [iframe http://player.vimeo.com/video/44688097?title=0&byline=0&portrait=0 500 281] Prefer audio? ┬áTry … [Read more...]

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