Tag: betterness


Christian Radio means “Betterness”

A couple weeks ago I gave a presentation at the Christian Music Broadcasters' Momentum Conference, and the topic could not have been more timely: "Betterness." My argument is that improving the lives of our consumers is the highest calling for any broadcaster - and certainly for any Christian broadcaster. ┬áThis is not a generic thing or a symbolic thing. ┬áThis is a very specific action that begins with one listener and spreads to her family and her neighborhood (not the other way around). Over time I'll share bits and pieces of the video, but here's an opportunity to view all the slides … [Read more...]

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