Tag: bethany mota

09/22

So THAT’S How Apple’s PR Team Really Does It!

Want to peek behind the curtain of Apple's PR machine? That's just what branding authority and celebrated author Tom Asacker and I do in episode 3 of Media Unplugged, our new twice-monthly podcast where we go behind the big media spin to spell out what's really happening and what it means for media, brands, and consumers. Plus, ABC's Dancing With The Stars managed to find an actual star this time – assuming you're a fan of Bethany Mota on YouTube. What does that say about “stars” and the power of attention in 2014? Also, Tom rants about stupid media questions like “What’s your … [Read more...]

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