Tag: best practices

01/17

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but "pay for play," what's the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting's sake. And no longer is money involved in Facebook advertising so small that it doesn't matter. So what should you do? And what shouldn't you do? Those are the questions tackled in a new report based on an analysis of data from 800 million Facebook posts made in 2016. The researchers examined the number of shares, likes, and … [Read more...]

10/25

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get results. Beck Media’s areas of focus span content creation and exploitation on TV, web, mobile, and social media, and whatever medium comes next. Todd was one of the featured Q&A's at this year's hivio audio future festival in LA. Here are just some of the … [Read more...]

11/17

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station's Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post "went viral" and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I'm going to share some of those responses with you along with my answers. All of the feedback I received is thoughtful and sincere, and most of it reflects an inherent friction between doing what's best and doing what one is told. Rarely do these seem to be the same things, … [Read more...]

09/11

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you correlate all that data with ratings outcomes? This gives you the ability to see what best practices - what "secrets of success" - characterize the highest-rated stations in the format. This past week I was honored to be a featured speaker at the Christian Music … [Read more...]

01/09

5 Ways to Make a Better Radio Blog

Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I'm going to share a few thoughts on how to make them better. 1. You don't need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn't mean you should. And just because many of the stations around you are producing a waste of bits and bytes doesn't mean you should follow suit. So first of all, ease up. 2. You do need a digital strategy Do you need a digital platform for your brand? Yes. Do you need a blog for every DJ on your staff (or any … [Read more...]

12/12

Radio Does Not “Heart” Twitter

I just read a fascinating report on Radio's relationship to Twitter in the U.S. and the results will startle and unsettle you. You can download the full report here. It's from Brandwatch, a social media analytics company. Here's a summary of some of the key bullet points from the study which sampled 20 radio stations from various genres (but lacks several important formats like Rock, Alternative, Country, and NPR, yet - oddly - includes two Classical stations): On average, only 0.06% of radio listeners tweet about a radio station in the US. This is 10 times less frequently than … [Read more...]

11/10

What’s Radio’s Future? That’s the Wrong Question

What's going to happen to radio in the future? That's what everybody wants to know, and it's the wrong question. Here's a better one:  How do broadcasters leverage the relationships we have between our consumers and our clients mediated in our presence or, as I like to put it, our "sandbox"? Do our brands need a regularly updated website or a mobile app?  Again, the wrong questions. It's not about the fads you should follow, it's about what business you are in and how to maximize that business. What follows is a really good interview with me recorded just prior to my … [Read more...]

01/17

Help your Clients Buy Better

A local media company. That's what broadcast groups are thinking of themselves as nowadays, thanks to lots of folks like me (even if too many of them remain radio or TV groups with tangential digital assets, but that's another story). If you're a local media company, part of your job is to maximize the success of your client partners on their terms, whatever those are:  Foot traffic, awareness, the ring of the cash register, etc.  It's not simply to stock more items in more categories and pitch them harder. It constantly amazes me that so many of our digital assets are built to sell … [Read more...]

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