Tag: best practice


Don’t force your Personalities to be Social Media Wonks

I hear it all the time:"We want our personality to blog, but he wants more money to do it."Or..."Our personality says he'll blog, but he doesn't."So what should you do?  Should you force him to blog?  Push him to tweet?  Bonus him for Facebook posts?I don't think so.And here's why:  You can lead a horse to water - you can even pay him to stand at the trough - but horses have to drink because they want to - not because you want them to. And not because you're bribing them to do so.You know how much all those writers for the … [Read more...]

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