Tag: ben fong-torres

08/18

Shocker: PPM is Not 100% Accurate!

Ben Fong-Torres is one of my heroes, so it's always a pleasure to read his stuff, even when he's writing about something as workaday (to you and me) as Arbitron's PPM. A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist. ¬†And he discovered pretty much what any sentient being in radio (no jokes, please) already knew: PPM does not perfectly collect all listening in all situations. To quote the wry, late, and great John Gielgud, "alert the media." While this story is interesting to the lay reader who knows nothing of the measurement side of the radio business, no … [Read more...]

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