Tag: automaker

08/25

Radio: Why Connected Cars Don’t Matter

From Radio Ink: While the radio industry grapples with what it should be doing about the connected car, there may be some comfort in knowing consumers are still a bit baffled by the connected car as well. Nielsen’s new AutoTECHCAST report shows that nearly one-third of consumers have never heard of these technology-enabled vehicles. “These consumers don’t know what connected cars do, and are not associating vehicle brands with infotainment badging.” Both the auto and radio industries still don't get it: What's connected isn't the car, it's the consumer. You should take no comfort in … [Read more...]

03/30

What Wins in the New Radio Dashboard

A huge proportion of radio listening happens on the mobile devices known as automobiles, especially during the aptly-titled "drive times."  And there's considerable concern regarding the impact technology and new listening options will have on that listening as those new choices steadily make their way into cars. It's fair to say that nowhere in a car is there as much innovation today as there is in the dashboard.  And much of that innovation has to do with the entertainment options available to the "audience" behind the wheel. In 2011, 11% of consumers reported listening to Internet … [Read more...]

09/22

Radio’s Power on the Dashboard

There's no doubt that technology is bringing new choices to an auto dashboard near you.  Nor is there any doubt that consumers will embrace and even demand those choices. It's customary for broadcasters to freak out about this, as we stand by and watch radio's hegemony over the dashboard under attack. The natural response is to fight technology with technology - to assume that your FM station must have all the doo-dads and whistles that Pandora has. What is the truth about radio's user experience in the car? The truth is that user experience is not only about new features or … [Read more...]

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