The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a radio show. So says Southern Cross Austereo's Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent. There's a lot U.S. broadcasters can learn from Craig's keen comments and finely-tuned best practices, which he shared with all of us in his Q&A at hivio 2014, the audio future festival. Be forewarned: Not all of what he says about U.S. radio is complimentary. And you will particularly … [Read more...]
Tag: australia
Does your Radio Brand need a “Content Director”?
Media brands the world over are reconceptualizing the old-fashioned role of the "program director" into something entirely new, the "content director." This is not simply a change in labels, as I explain in the video below, but a major change in responsibility and in the aspiration of the one-time radio-only brand across its various platforms. Indeed, it may be that some folks who qualify to be "program director" don't measure up to the challenge of "content director." One of the facts of life in our evolving media age is that the corners of our "box" are changing - they're getting … [Read more...]