Tag: at&t

11/04

Media Unplugged: AT&T And Time Warner – The End Of The World As We Know It?

AT&T wants to buy Time Warner: The end of the world as we know it? And... Should Coke nix content marketing? Plus, rants and raves about the spoon that makes every food taste good and Pringles' desperate attempt to produce a viral ad by encouraging consumers to play with their food. It’s episode 53 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

08/25

Everything you Need to Know about FM Radio Chips in Mobile Phones and NextRadio

Will FM be built into every mobile phone near you? Only time will tell.  But let's consider some common questions and answers related to this possibility, all from my perspective. As the old saying goes, be careful what you wish for. Question:  With FM on mobile phones I will no longer need to stream my content, right? Think of the money I'll save! Answer:  Wrong.  The purpose of streaming existing and new content via the Internet is not just to be present on mobile devices but to provide the heart of a broader brand experience attractive to consumers and advertisers alike. Dumping … [Read more...]

06/04

The Future of Mobile Radio?

This week AT&T announced an end to their "one price fits all" data plans for new mobile subscribers.At the same time, publicity swirled about the radio industry's efforts to push for radio chips on mobile phones.My belief is that neither of these things will have anything to do with the future of mobile radio.First, the folks most likely to be affected by the AT&T price hike are a very small fraction of total users and it's hard to disagree that these folks should pay more than the rest of us.  Further, these rules only apply to 3G usage - not to WiFi use - thus … [Read more...]

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