Tag: arbitron

02/27

Radio asks the Wrong Questions

"What's the future of radio?" "How does radio compete against Pandora et. al.?" "How can we get FM on mobile devices?" "How do we stay in a prominent place on the car dashboard?" These are typical of the questions I hear. And what makes them all similar is that they are asked from the inside-out. That is, the implicit assumption is that radio's past must be sustained into the future, and with a few tweaks here and there we can dial up our relevance (pun intended) and dial down our risk. This is equivalent to the consumer products company that asks "how can we make a new product … [Read more...]

12/21

Nielsen buys Arbitron…What it REALLY Means to You

It's not just the Mayan apocalypse that passed uneventfully, it's also the announcement of another transition - the one that may transform Arbitron into Nielsen. Much has been written about this announcement over the previous days, most of it anticipating (or at least hoping for) new benefits to radio. Call me crazy, but I don't see those benefits.  Not at all. PPM Sample Size The most pressing matter for broadcasters is PPM sample size.  And while broadcasters may be footing the bill for Arbitron they are not the audience that Arbitron has most been trying to please:  That audience … [Read more...]

09/19

I’m Going to Stage a Secret Radio Meeting

...much like the one being staged in "secret" at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot radio's digital future. Because, as we all know, the future of any industry is best mapped out by its leading executives, locked together in a private room with nary a consumer in sight.  Consumers will do what they're told, after all.  The control is all ours! This is how General Motors did it for years! I will make sure only to invite folks who see eye-to-eye with me on the main issues of the day, as I see them.  Troublemakers need not apply. Also … [Read more...]

08/29

Radio’s Ridiculous Debate about Streaming – Part 1

The debate-of-the-week in the radio business is: What do we do to monetize our stream?  Do we simulcast what's on the air and throw it in as added (non) value, or do we treat the stream as an additional component in our brand arsenal and monetize it as such? Look, there's no magic in adding what amounts to a second distribution channel for the same content and running the same spots on it to sell it in bulk to agencies which like to buy in bulk and ratings companies that like to measure in bulk.  This is simply a process of clinging tenaciously to a business model that is ever-tougher to … [Read more...]

08/22

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital's Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does gamification dramatically improve the engagement between consumers and our radio brands, and how can this engagement be effectively monetized? Chris answers all these questions and more in this short Q&A.  Listen! [iframe … [Read more...]

08/09

FM on Mobile Phones? Be Careful what you Wish For

What's the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated FM chip?  Is it, in other words, to expand the limits of existing technology to cover new gadgets which are built fundamentally on newer and more interactive and personal technology?  Is it to turn a mobile phone into the same kind of radio that sits on your nightstand? No, no, a thousand times, no. Wild projections flutter about the radio industry regarding the consequences of FM chips in mobile phones - "30 percent more listeners," goes one. … [Read more...]

07/30

Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little "add to calendar" invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And I personally have never seen a broadcaster invite any listener to add anything to their calendars with the simplicity of a "click." That doesn't mean nobody has done it - just that I have never seen it.  And judging from some of the response to this … [Read more...]

07/02

PPM and Agency: Crack meet Addict

Recently I heard a story of a station in a large market whose ratings have skyrocketed recently.  What sort of genius programming is responsible for this? The kind that lucks out with two PPM panelists in one household who are new to the ratings panel. Long may they live. But this can be monetized, to be sure.  And in a world where much more than half of a station's revenue comes from agency dollars earmarked for nothing smarter than the lowest cost-per-thousand, you can hear the "ka-ching" already. Let's ignore the fact that those media pies are shrinking - crowded by more ways to … [Read more...]

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