Tag: apple music

06/22

Access To Your Radio Station Is Not Enough

This one is going to upset some of you, so get ready....Recently I did some research where listeners were asked what platforms they listened to and where they listened to them. One respondent, a 40’ish woman with a teenaged son, indicated that her son would never listen radio “because he’s always wearing those headphones attached to his mobile phone.”At first, I couldn’t understand why she viewed this as an obstacle to listening to radio, since radio can run through those same mobile phones and into those same headphones, thanks to streaming.It can, but that’s not how this consumer … [Read more...]

03/16

Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms.What does it mean when the next headline is about Cumulus, and this quotation: "Q4 and 2015 results dismal as radio's decline shows no signs of stabilization."What does it mean when CBS announces their plan to spin all of their radio assets while at the same time vowing to boost revenue $3.75 Billion by 2020 based on everything except radio: Retransmission fees, OTT, international projects, and more?What does it mean when … [Read more...]

02/10

Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones).The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families reported spending 13% more time together and were in closer proximity to each other (20% more of the time). That second stat may have something to do with the huge increase in sex. Globally, the music listeners reported having 67% more sex. While the … [Read more...]

12/20

Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go here for the iTunes link (other links are below).We reveal what's really happening in media. And so far, the 'cast has been good enough to be distributed by Media Village, NetNewsCheck, the prestigious American Marketing Association, and more. Maybe you're missing something!About this new episode (the last of 2015):Meet your new cable company: Amazon!And…Can Taylor Swift save Apple Music?Plus, rants and raves on the Alamo Draft House’s … [Read more...]

11/19

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both?That's just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker's business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify.Slacker's emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution.Some of the questions Orrell-Jones addresses:How is Slacker different - how are you approaching online radio … [Read more...]

07/13

What’s EXCLUSIVE about your Radio Brand?

If you aren't the exclusive provider for something meaningful, you're sunk.In April, I shared Bloomburg's report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition.Now there's a report that this strategy is beginning to unfold, big time: Apple [has] started creating their own original content. The company made Drake's amazing "Energy" video in-house, as well as Pharrell's "Freedom" … [Read more...]

07/01

Spotify after Apple Music – Brian Benedik at hivio 2015

What's in store for Spotify now that we're living in a post-Apple Music world?That's what I discussed with Brian Benedik, Spotify's North American VP for Advertising and Sponsorships at hivio 2015.Some of the questions Brian addresses:In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has added entertainment, news, and video clips to its wealth of music. What have you learned about consumer interest in these additions? How have they added value to the platform? Exclusive content will be a big part of Apple Music. How important are … [Read more...]

06/30

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax?Maybe! Listen to our argument!And…“I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care?It's episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Plus, rants and raves about Amazon’s trend-setting plan to pay some self-published authors based on the number of pages read, and the one irrefutable, universal law of podcasting success – or not.Listen as we go inside media to reveal the ugly truth!Click the play button … [Read more...]

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