Tag: app

02/10

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. Bill Freund is Clip’s EVP Chief Revenue Officer. What follows is an abbreviated transcript. For the full Q&A click the video image below. Prefer audio? Try this: [jwplayer mediaid="10561"] Download Audio (You can subscribe to all the MRM video and audio via iTunes and get the goodies … [Read more...]

08/07

The Best New Audio App of 2013? It’s AGOGO

One of the great pleasures of this job at this time in this industry is being near ground zero when an entrepreneur sees the world in a new way and brings that new world to life. I am proud to have done a tiny bit of work with a great new startup called AGOGO. But what is AGOGO and why should you care? Well, for starters, your content is in it. But not just yours. Podcast content too. But more than that: Content that is not audio is made audio. And your music (through Rdio or Spotify) is integrated with content that relates to your music to create a seamless and frictionless listening … [Read more...]

12/05

Here’s what IHeartRadio and TuneIn are Missing

Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and TuneIn are missing perhaps their greatest opportunity. And it’s staring them in the face. To be sure, these are terrific apps – as good as anything out there. So what are they missing and why does it matter? Let’s step back. If you’re going to provide an experience rooted in the radio stations listeners already know and love, then you should add value to that experience that corresponds to the problems listeners have with radio and how they … [Read more...]

06/17

Radio’s Mobile Challenge

I think most broadcasters are thinking about mobile all wrong.  The thinking goes like this: "We need a dedicated mobile app for our station!" Or... "We need to get our stations on mobile apps that already exist, like Tunein or IHeartRadio!" Both of these are wrong (or at least vastly insufficient) for the same reason:  They are about you, while mobile is about the consumer - her problems, needs, and interests - and the advertiser - who wants more than reach in a world where you can connect so much more meaningfully. Richard Ting lays out the upside for mobile in this piece. At … [Read more...]

02/14

CBS Sports Radio gets Interactive (and so should you)

From Inside Radio: Aiming to bring talk radio fans closer to the studio, CBS Radio is beta testing a new iPhone app that enables faster, more spontaneous ways for listeners to get involved with its shows. Sports “The Fan” WFAN, New York (660) afternoon host Mike Francesa is the guinea pig for AudioRoadShow, which went live yesterday afternoon. CBS Local Digital Media president Ezra Kucharz called the new app “game-changing for sports radio” for its ability to let hosts quickly take the pulse on talk show topics and guests. For example, Ten Seconds of Glory, the digital equivalent of the … [Read more...]

02/01

“I’ll Have what She’s Having”

Why do what you're doing?  Because everybody else in radio seems to be doing it?  Or because it's the right thing for you and your organization to do? Why jump aboard the iheartradio bandwagon and make your stations available on that platform?  Because every so often there's a news release about another broadcaster who has, or because it's the best way for you to advance your progress in streaming? Why pursue a dedicated mobile app?  Because everybody needs a dedicated mobile app, or because its central to your digital strategy? Why install a deals platform?  Because that's what the … [Read more...]

12/14

Why I like SiriusXM’s new Mobile App

It hasn't gotten a ton of attention, but SiriusXM's recently revised mobile apps add some functionality which I think makes a dramatic difference in the quality of the user experience and also transforms the meaning of satellite radio online using the familiar metaphor of the DVR (not new for the conventional satellite radios, but certainly new for their streaming versions). It's no longer simply the mobile way to stream most SiriusXM channels via the Internet.  It now allows a whole new level of control, as illustrated by this summary from SiriusBuzz: The “START NOW” feature which will … [Read more...]

11/10

What’s Radio’s Future? That’s the Wrong Question

What's going to happen to radio in the future? That's what everybody wants to know, and it's the wrong question. Here's a better one:  How do broadcasters leverage the relationships we have between our consumers and our clients mediated in our presence or, as I like to put it, our "sandbox"? Do our brands need a regularly updated website or a mobile app?  Again, the wrong questions. It's not about the fads you should follow, it's about what business you are in and how to maximize that business. What follows is a really good interview with me recorded just prior to my … [Read more...]

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