Tag: anya grundmann

07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can't make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR's Vice President for Programming and Audience Development. She leads NPR's programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content. This presentation is a must-see for anyone in the … [Read more...]

07/06

Podcasting is Not a “Secret Weapon”

Recently Radio Ink asked whether podcasting was "the secret weapon" to attract younger listeners. That was based on reports from NPR (echoed by NPR's Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, "We’re seeing some very encouraging signs that younger people are coming into NPR that previously haven’t listened." But the conclusion that this is all thanks to podcasting is wrong. In fact, the way to attract younger listeners is to give them the things they want to listen to on the anytime, anywhere platforms they want to … [Read more...]

06/02

hivio Streams Live Friday at 9am PT

If you missed day one of hivio you can catch a replay of the live stream here: And you can watch day 2 live at 9am PT on Friday! Just click the image below. In addition to some amazing presentations and Q&A's, we will host a special "Millennial Meetup" where typical 20-somethings talk about how they interact with audio, what they listen to, when, and why. It should be fascinating. And it's only live in person or by live stream. Again, we start on Friday at 9am PT. There you'll also see the full agenda for both days of the event. Also like us on Facebook and you'll … [Read more...]

03/15

Here’s Why YOU Must Go to Hivio

hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation. Why should YOU go? First, because we have an amazing roster of speakers and presenters. Here's the list, in random order... Ian Grace, CEO Virgin Radio International - part of Richard Branson's legendary Virgin brand Anya Grundmann, NPR VP Programming & Audience Development - the person in charge of NPR's … [Read more...]

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